Google Store Sales Management

Recently, the Electronic Privacy Information Center (“EPIC”) asked the FTC to begin an investigation into a Google program called “Store Sales Management.”  The purpose of Store Sales Management is to allow for the matching goods purchased in physical brick and mortar stores to the clicking of online ads, or as we refer to the practice, “Bricks to Clicks.”

The significance of this is immense.  No longer will advertisers have to wonder how much revenue can be tied to a specific campaign, instead the Store Sales Management will give them insight into how actual consumers who viewed advertisements purchased certain products.  Continue Reading FTC Asked to Investigate Google’s Matching of “Bricks to Clicks”