Written by Ernest C. Cooper Should retailers be required to obtain written consent before sending a consumer a text message with information or a coupon that was specifically requested? The Retail Industry Leaders Association (RILA) thinks not, and has filed a petition asking the Federal Communications Commission to clarify that sending a one-time text message… Continue Reading
Tag Archives: telemarketing
FCC Adopts Rules Requiring Written Consent for Telemarketing “Robocalls”
Posted in Privacy Regulation, UncategorizedWritten by Ernie Cooper The Federal Communications Commission (“FCC”) has adopted new rules that require companies to obtain prior express written consent from consumers before calling them with prerecorded telemarketing “robocalls.” For the most part, the new robocall rules adopted by the FCC simply mirror similar rules adopted by the Federal Trade Commission (“FTC”) in… Continue Reading