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Tag Archives: NAI

The NAI Issues Privacy Guidelines For Interest-Based Advertising, Ad Delivery and Reporting

Posted in Data Compliance & Security, Online Advertising

The Network Advertising Initiative (NAI) has issued guidance for its members on the use of non-cookie technologies for Interest-Based Advertising (IBA) and Ad Delivery and Reporting (ADR) (Guidance). The NAI is a self-regulatory organization for third-party digital advertising companies. Consistent with the NAI Code of Conduct (NAI Code) which was designed based on the Fair… Continue Reading