The kerfuffle over the controversial Maine law slated to become effective this week that would have prohibited all marketing to minors has been dismissed. Yesterday, the District of Maine issued a Stipulated Order of Dismissal stating that there is a likelihood that the statute is “overbroad and violates the First Amendment.” Further (and perhaps more… Continue Reading
Tag Archives: minors
Lawsuit Filed to Block New Maine Marketing Law
Posted in LegislationAs expected, a lawsuit was filed yesterday in U.S. District Court for the District of Maine seeking to block enforcement of the controversial new Maine marketing law we discussed in this blog last month. The plaintiffs are the Maine Independent Colleges Association, Maine Press Association, NetChoice, and publisher Reed Elsevier, Inc. NetChoice is a coalition… Continue Reading
Do you market to ‘tweens?? Better watch out for the new Maine law…..
Posted in Online AdvertisingMaine Governor John Baldacci has signed a sweeping new law called “An Act to Prevent Predatory Marketing Practices to Minors.” While that is a laudatory effort and responsible marketers would not want to be predatory, it is not difficult to see this law as overreaching. It goes beyond restrictions in federal law under the Children’s… Continue Reading
