As we’ve discussed previously, the GDPR significantly limits user consent as a basis for processing personal data. One interesting question is whether the new rules on consent will kill free apps in Europe. Free apps typically involve the offer of a service (the app) in exchange for access to personal data (whatever data the app… Continue Reading
Tag Archives: digital advertising
The NAI Issues Privacy Guidelines For Interest-Based Advertising, Ad Delivery and Reporting
Posted in Data Compliance & Security, Online AdvertisingThe Network Advertising Initiative (NAI) has issued guidance for its members on the use of non-cookie technologies for Interest-Based Advertising (IBA) and Ad Delivery and Reporting (ADR) (Guidance). The NAI is a self-regulatory organization for third-party digital advertising companies. Consistent with the NAI Code of Conduct (NAI Code) which was designed based on the Fair… Continue Reading