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Tag Archives: Behavioral Advertising

Updated COPPA Rule – “Strong, Stronger and Yet Stronger” or Just More Confusion?

Posted in Children, Federal Trade Commission, Privacy Regulation

Written by Amy Malone After years of consideration and feedback the Federal Trade Commission released the final revision to the 14-year old Children’s Online Privacy Protection Act (COPPA) Rule.  The FTC began its review of the Rule back in April 2010 and we reported on the proposed amendments here.  The revised Rule, with only a few exceptions, essentially… Continue Reading

Online Behavioral Advertising: The European Union Controversy

Posted in Online Advertising

On June 24, 2010, the European Union’s body that addresses data protection issues, the so-called Article 29 Working Party, adopted Opinion 2/2010 (the “Opinion”) providing further clarification on the amended e-Privacy Directive (below) as applied to online behavioral advertising. The Working Party also issued a press release on this topic.

Happy Data Privacy Day! Post #3 – Cable/Online Behavioral Advertising Issues

Posted in Online Advertising

Earlier this week, Mintz Levin’s Chris Harvie, a Member in the Communications section, spoke at the PLI Broadband and Cable Industry Law Seminar in New York City. Chris provided an overview of the cable privacy provisions found in Title VI of the Communications Act and discussed the restrictions and obligations that apply to the collection… Continue Reading

Federal Trade Commission hosts privacy roundtable today

Posted in Online Advertising

The FTC kicks off the first in a series of “roundtable” discussions to explore privacy challenges posed by 21st technology and business practices that collect and use consumer data. Today’s roundtable is being held in Washington, DC, and will focus on data collection, use and retention, consumer expectations of privacy, online behavioral advertising, information brokers… Continue Reading

Lawsuit Filed to Block New Maine Marketing Law

Posted in Legislation

As expected, a lawsuit was filed yesterday in U.S. District Court for the District of Maine seeking to block enforcement of the controversial new Maine marketing law we discussed in this blog last month. The plaintiffs are the Maine Independent Colleges Association, Maine Press Association, NetChoice, and publisher Reed Elsevier, Inc. NetChoice is a coalition… Continue Reading

State BT Legislation

Posted in Legislation

Much as it is with general federal privacy legislation, nature abhors a vacuum, and the states take up the “hot potato.” In the same realm as the last post, Massachusetts and several other states have legislation working their way through the current legislative session dealing with BT. The Massachusetts bill, H 313, heads for a… Continue Reading

Trade Groups Release BT “Self-Regulatory” Standards

Posted in Online Advertising

Nearly missed in the long Fourth of July holiday weekend was the announcement of “behavioral advertising” standards by a coalition of industry trade groups. These standards are in response to the FTC’s public statements that regulation would soon follow if industry did not step up. The standards have now been released and are as follows:… Continue Reading

FTC: BT Inquiry Coming “Soon”

Posted in Legislation

Apparently, the FTC plans on stepping up the Commission’s inquiries into online behavioral tracking. That’s what an American Bar Association Antitrust Section conference on consumer protection heard last week from two senior FTC officials. On his third day on the job, David Vladeck, director of the FTC’s Bureau of Consumer Protection, said he plans to… Continue Reading

Congress to Bring “Law and Order” to the Internet??

Posted in Online Advertising

In February, the Federal Trade Commission released its report on behavioral advertising “guidelines,” with strong suggestion over the recent weeks from Commissioner Jon Liebowitz that without significant self-regulation, the online advertising industry could see regulation or legislation.  We discussed the FTC report at that time here. Yesterday, two House committees came together to look at privacy… Continue Reading